This role offers an opportunity to help build and execute the marketing strategy for Nielsen Sports, a division of Nielsen Entertainment. Nielsen Sports is a trusted adviser and partner in sports and entertainment intelligence, helping over 1500 clients worldwide to maximize their commercial success.
This individual will lead the development and execution of the marketing strategy and brand identity globally for Nielsen Sports and eSports in partnership with the SVP, Marketing.
Desired Skills and Experience
Ability to develop a marketing strategy to support overall business objectives, preferably in the entertainment or media industry
Strong Interpersonal skills, highly motived, and a strong orientation toward client needs
Excellent communication skills with the capability to translate complex concepts into concise yet informative messaging
Ability to handle pressure, juggle multiple responsibilities simultaneously, and work well with various internal teams across multiple time zones
Develop and implement the marketing strategy and brand identity for Nielsen Sports and eSports, in partnership with the broader Entertainment MarComm team
Create and execute ad campaigns aligned with the global brand strategy, including print, digital, and email activations
Produce marketing collateral for Nielsen Sports, including credential decks, one sheets, sales presentations, videos, etc.
Support the thought leadership initiatives for Nielsen Sports in partnership with the broader media.